Background and Aim: Research indicates that a lack of awareness and learning within an organization can hinder its capacity for innovation and obstruct communication among employees, thereby posing significant barriers to the establishment of new enterprises and the negotiation of available ideas. The variables examined in this study are grounded in a theoretical framework outlined in the preceding section. This research aims to explore the mediating effect of creativity on the relationship between an entrepreneurial mindset and entrepreneurial intention. Methods: This study employs a quantitative correlational methodology, utilizing structural equation modeling to explore the research topic. A cross-sectional survey design was implemented to gather primary data from individual investors. Initially, 450 questionnaires were distributed in paper format, yielding 400 completed responses, which corresponds to a participation rate of 89%. Sixteen questionnaires were discarded due to incomplete answers, resulting in a final valid sample size of 384 questionnaires. Standard questionnaires were used to collect data. Pearson correlation test and the structural equation modeling were used for data analysis. Results: The results indicate that the entrepreneurial mindset has a significant impact on entrepreneurial intention, with a T-value of 5.539. Additionally, the entrepreneurial mindset also significantly influences creativity, as evidenced by a T-value of 6.347. Furthermore, creativity plays a role in affecting entrepreneurial intention, demonstrated by a T-value of 4.719. Notably, creativity serves as a significant mediator in the relationship between entrepreneurial mindset and entrepreneurial intention, with a p-value of less than 0.001. The model fit results suggest that the research model exhibits a good fit. Conclusion: The integration of an entrepreneurial mindset alongside ethical leadership within the workplace is crucial for ensuring long-term competitiveness and the sustainability of organizational objectives. It is important to highlight that organizations embracing the principles of entrepreneurial mindset strive for proactivity, innovation, and an entrepreneurial spirit. Keywords: Business, entrepreneurship, intention, creativity, student Introducti

 

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